Stores love to show ads to shoppers. But they need special tools to do this well. These tools are called retail media platforms. They help stores put the right ads in the right places. Let’s discover the best retail media platform how to choose and use the best ad helper for stores:
Look for a Platform That Plays Nice with Others
The best ad helper should work well with other tools the store already uses. It’s like when you have toys that fit together to make something awesome.
Stores have computers that keep track of what’s in stock and what people buy. A good ad platform talks to these computers. This way, the ads always show things the store actually has.
For example, if the store runs out of red shoes, the ad platform should know right away. Then it can stop showing ads for red shoes and maybe show blue ones instead.
Some platforms can even work with the screens in the store and the store’s website. This means the ads look the same everywhere, which is pretty cool.
Choose a Platform That Knows How to Count
Stores want to know if their ads are working. The best platforms are like super-smart calculators. They count all sorts of things to help stores understand what’s happening.
These platforms can tell how many people looked at an ad. They also know if someone bought something after seeing an ad. It’s like keeping score in a game.
Good platforms make colorful charts and pictures to show this information. This makes it easy for store owners to see what’s working and what’s not.
For instance, if an ad for ice cream is making lots of people buy ice cream, the platform will show this clearly. Then the store might decide to show that ad even more.
Pick a Platform That Can Change Ads Fast
Stores need to change their ads quickly sometimes. Maybe there’s a surprise sale, or the weather suddenly gets hot and people want cold drinks.
The best platforms let stores change their ads as fast as changing the channel on TV. With just a few clicks, a store can put up new ads all over the place.
This is super helpful for holidays or special events. Imagine if a big sports game is happening. The store could quickly put up ads for team shirts or snacks that people might want for watching the game.
Find a Platform That Knows What Shoppers Like
Some platforms are extra smart. They can guess what different shoppers might want to buy. It’s like having a friend who always knows the perfect gift to give you.
These platforms look at what people bought before or what they’re looking at in the store. Then they show ads for things those shoppers might like.
For example, if someone buys cat food, the platform might show them ads for cat toys next time. Or if someone spends a long time looking at running shoes, it might show them ads for sports drinks later.
This helps shoppers find things they want and helps stores sell more stuff. It’s a win-win!
Use a Platform That Makes Pretty Ads Easily
Making ads look nice can be hard work. But some platforms make it super easy, like coloring in a coloring book.
These platforms have lots of cool designs ready to use. Stores can just add their own pictures and words. It’s quick and the ads always look great.
This is helpful because stores can make new ads all the time without needing to hire special artists. They can try out different looks for their ads to see what works best.
For example, a store could make a bright, fun ad for summer and a cozy-looking ad for winter, all using the same easy tool.
Using these five tips, stores can find and use the best ad helper. This makes shopping more fun for people and helps stores sell more things. Next time you’re in a store, think about all the smart work happening behind the scenes to show you cool ads!
