Why only limit your restaurant to being enjoyed in real life? When you can extend that experience online with a QR code for restaurant! Not only will this nifty little tool give your restaurant all the attention it deserves, but a QR code will help bring some more customers in and keep the ones who love what you are cooking up! And all this equals money rolling into your bank. Let’s get you using that QR codes to put your restaurant on the map!
1. Create the QR Code
First things first: Get your hands on the QR code! There are a number of online websites you can use to make your own QR code like QR Stuff. Simply pop in whatever link you want (to your menu, online ordering platform, social media forum… you name it!), and you’ll be good to go. Pro-tip: Create multiple QR codes for different campaigns initiatives, or to track the success of different marketing promotions. The trick here is to incentivize your guests to scan the QR code by turning it into something that can drive more guests to interact with your brand and offering.
2. Get Creative With Where You Put It In The Restaurant
There are no rules here; be creative! (Menu, ordering platform, drinks menu, walls, coasters…. The list goes on!) Place it where your guests can easily see and scan it. The easier they can access the QR code, the more likely they will be to scan it. And don’t forget to make it appealing. Use bold colors or compelling language to drive guests to take action.
3. Tell The Staff To Get People To Scan It
Your greatest weapon in this entire QR codes endeavor is your team! Make sure they’re all on board promoting the QR Code! Have them recommend scanning the QR codes or promotions linked to it when they’re taking an order or when simply speaking with guests. Educate them on the benefits of scanning the QR code: a special discount, exclusive offer, a ticket in a draw… the opportunities are endless! Whenever you have your team recommending your guests scan the QR code, this creates a relationship whereby your guests will feel more inclined to want to scan the QR code, creating a more personalized interaction throughout their dining experience.
4. Have An Active and Vibrant Social Media Presence
Having a QR code without an epic social media presence is like inviting people to a party with no music, games, or food! No one wants that! So make sure people scan the QR code that you plastered everywhere have a treat! This means adding some pizzazz to your social media accounts and websites. Have some gorgeous food shots and some cool insights into how their favorite dishes are made! Also, Remember those “kiss-the-cook” aprons that took the internet by storm? Say you create something equally as quirky and as fun that you can put up on your website and social media so that super fans of your restaurant can purchase it.
5. Scan the QR codes , Win A Prize
Buckle up to increase the excitement! Launch your very own “Scan & Win” initiative and ask your guests to scan your QR code to enter to win decadent desserts, a soirée package with drink tickets, limo rides, or a table that comes with VIP access and treatment. Now your guests are not just playing in your space, they are playing with your space and they have more reasons to continue on your page. Spread the word and let everyone on your socials know to “get onto” a quick scanathon.
6. Use Your QR Code To Read Your Customer’s Minds!
A QR code doesn’t just bring people to your page, it looks at what they are clicking on and how many are clicking on and tells you all this information. Now this is not just “fun information to know” – it is a gold mine that will allow you to give the people what they want and stop giving them what they don’t want. This will give you clients who come to stay and more money for your restaurant!
A QR codes For Business Success
This little square with scribbles (aka your restaurant QR code) can be much more than – well – a little square with scribbles. It can be a way for you to extend the restaurant experience digitally!
