A customer visits an online store to buy gifts for her husband’s birthday. She can’t select the perfect one for him, so she shortlists some items and adds them to the Cart Abandonment. After comparing the prices, she feels overwhelmed and leaves the cart to avoid being tempted to purchase.
What was that?
Her hesitation leads to cart abandonment, leaving her unsure whether she missed out on a big deal or made the right choice. Cart abandonment is a common challenge for eCommerce store owners. A thorough analysis of 50+ eCommerce studies shows that the average cart abandonment rate lies between 68.8% and 70.1%.
Research also indicates that not every customer is a serious buyer. Some place products in the cart after seeing the total price, including shipping costs, delivery charges, and taxes. Others may leave their checkout page due to security or privacy concerns.
However, no matter your abandoned cart rate, there is always room for recovery. This blog will help you unlock key strategies to recover abandoned rates and boost your sales. Let’s dive right in.
#1 Try with Exit Intent Popups:
Exit intent popups can be an effective way to recover carts. It usually appears when a customer tends to navigate away from a specific page on the site or clicks the back button of their smartphone. Offering special discounts or coupon codes with exit intent popups can motivate customers to stay on your website and complete the purchase. Moreover, personalizing the messages based on customer behavior can also make popups more effective.
#2 Use Various Checkout Options:
Cart abandonment, while impossible to recover 100%, often shows that there are some obstacles along your checkout process. Therefore, offering a straightforward checkout option may help reduce cart abandonment. For instance, guest checkout helps customers bypass account creation and allows them to purchase online without sharing personal details. Alternatively, one-page checkout provides an easy solution where buyers can fill in shipping and payment details in one page to complete their purchases.
#3 Provide Multiple Payment Options:
Allowing customers to complete their purchases with their preferred payment method can streamline checkout and boost sales. Various payment options like credit/debit cards, PayPal, Square, Google Pay, and Apple Pay ensure flexibility for your customers. Besides that, Buy Now Pay Later options like Affirm and Afterpay have become the go-to choice for several customers today.
#4 Provide Live Chat:
Research shows buyers who use live chat are 2.8 times more likely to convert. Live chat options help customers instantly and address their concerns without delay. They prevent buyers from leaving the website and help reduce abandoned cart rates. You can also use the live chat option to clarify product details, resolve technical issues, or help with payment-related queries. This helps reduce friction during checkout and provides an excellent customer experience.
#5 Optimize the Checkout Experience:
Making checkout options available on several channels can boost conversions. This capability can convert any customer’s touchpoint into a decision-making point. For instance, checkout page customization for Shopify can simplify the purchasing procedure and ensure a seamless user experience across all platforms. Whether buyers purchase through websites, social media, or mobile apps, tailored checkout experiences can enhance trust, reduce friction, and increase sales.
#6 Create Trust and Credibility:
Enhance trust and credibility by integrating social proof elements such as customer reviews, photos, and testimonials. Highlight positive feedback on your products in your shopping cart to encourage customers to make purchases. You can also add star ratings or showcase photos of happy customers in banner ads. Social proof effectively reinforces the quality and value of your product and increases customer satisfaction.
#7 Focus On Retargeting:
Retargeting is an effective cart recovery technique that engages customers through personalized ads. Retargeting reminds customers of incomplete purchases and motivates them to make purchases by offering incentives. With retargeting, you can deliver personalized messages and reach your customers across web pages and social media platforms to increase conversion rates.
How Simplified Checkout Helps in Cart Abandonment?
Turn your abandoned carts into complete purchases with Simplified Checkout. It’s an easy-to-integrate tool that reduces friction, simplifies the buying process, and motivates your customers to make their purchasing decisions effortlessly. With features like drag & drop checkout builders, 1-click post purchase upsells, and multiple payment options, Simplified Checkout boosts conversions and increases the online shopping experience.
Final Words
Minimizing cart abandonment is crucial for long-term eCommerce success. We encourage eCommerce merchants to consider the entire customer shopping journey to make this possible. Start identifying your customers at the initial stage of your shopping journey and set the roadmap for a personalized shopping experience. In short, after refining the strategies mentioned above continuously, you can enhance success rates and drive significant growth in eCommerce.
